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What scent makes you want to spend money?

The researchers demonstrated that people spend more when they are in an environment with “warm scents” such as vanilla or cinnamon (as opposed to cool scents” such as peppermint).

marketwatch.com - These scents will make you spend more - MarketWatch

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A whoosh of warm air, a soft carpet, perfumed air and pleasant music make many shoppers feel at home, but new research has a theory why certain scents encourage people to open their wallets. The research — “The Cool Scent of Power: Effects of Ambient Scent on Consumer Preferences and Choice Behavior” — due to be published in the January edition of the Journal of Marketing, which is part of the American Marketing Association, carried out three laboratory and two store-based experiments. The researchers demonstrated that people spend more when they are in an environment with “warm scents” such as vanilla or cinnamon (as opposed to cool scents” such as peppermint). “Our findings provide practitioners with concrete insights on how different categories of scents work, and they can ultimately be translated into specific guidance for retailers’ strategy,” the study found. But the researchers give a surprising reason why consumers spend more: A warm ambient scent leads people to perceive the environment around them as more “socially dense” or more crowded with people, says Adriana Madzharov, assistant professor of marketing at the Stevens Institute of Technology in Hoboken, N.J., and co-author of the study. “In other words, you can manipulate spatial perception and this is very important for retailers,” she says. People often shop to make themselves feel better and the more crowded a space, the less powerful they feel, Madzharov says. “People want to get out of this negative space and purchasing luxury products can give your status and power back.” There are other reasons why certain scents may encourage people to shop. Simple scents are the most effective, according to a 2012 Washington State University and the University of St. Gallen, Spengenberg in Switzerland study published in the Journal of Retailing.

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Analyzing the spending of 400 shoppers over 18 days in a home-decorations store, people spent about 20% more with a simple orange scent instead of a more complicated orange-basil blended with green tea. The former scent was just enough to make them feel good, but not too pungent to distract them from the task at hand: shopping. People could also solve word problems more quickly with the simple rather than complex scents, that study concluded.

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Certain scents are used to create a deeper emotional connection with shoppers, says Edward Burke, spokesman for ScentAir, a company in Charlotte, N.C. that sells ambient scents to businesses. Green tea and lemongrass and white tea and fig are two of the company’s most popular scents, he says. “Those scents are subtle and fresh,” he says. In 2004, two American scientists won the Nobel Prize for their work explaining how scent can improve our quality of life. If tourists walk into a hotel and smells hints of citrus and herbs, it might reinvigorate them enough to visit the gift shop and help take their minds off the threat of bed bugs.

“Our sense of smell is tied to emotion and memory,” Burke says.

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Is 3 tablespoons of cinnamon too much?

This said, the recommended daily intake of cinnamon is much lower. Per WebMD, a daily intake of ½ to 1 teaspoon of cinnamon per day is the limit, per some experts. This equals 2 to 4 grams of cinnamon a day, with the U.S. Department of Health saying that up to 6 grams of cinnamon per day is safe (via The Whole U).

tastingtable.com - The Maximum Amount Of Cinnamon You Can Safely Eat Each Day

The Maximum Amount Of Cinnamon You Can Safely Eat Each Day

Correction 4/25/22: A previous version of this article stated it is thought to be unsafe to consume more than 0.05 milligrams of cassia cinnamon per day for every pound you weigh. It is recommended people not consume more than 0.05 milligrams of coumarin per day for every pound you weigh, which is a chemical compound present in the cinnamon. No need to put down that cinnamon roll, or delicious piece of cinnamon toast. Eating cinnamon in moderation is just fine, and actually provides quite a few health benefits. But there is a fine line with cinnamon you don't want to cross, as adverse effects can occur if you eat too much of a certain kind on a daily basis. Yep, you heard right. There's more than one kind of cinnamon. There are two actually, observes Healthline: Ceylon and cassia. The geographically astute may note that the former country of Ceylon is now known as Sri Lanka. The country may have changed its name, but this form of cinnamon has not, and indeed its namesake land provides about 80% of the global supply of what's known as true cinnamon, per WebMD, all sourced from the bark of evergreen trees. Cassia, by contrast, combines cinnamon and cassia, the latter of which is made similarly — from evergreen trees in China and Southeast Asia — but is considered lower quality. Cassia is by far the most common form of cinnamon used by U.S. consumers (per Healthline), which is an important distinction when it comes to daily usage recommendations.

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