Affluent Savvy
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Most Affluent Small Cities: 10,000 to 30,000 Residents Rank City State 1 Hillsborough California 1 Winnetka Illinois 1 Short Hills New Jersey 1 West University Place Texas 46 more rows

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Advertiser Disclosure At AdvisorSmith, our mission is to bring clarity to business insurance and provide straightforward, honest research to empower small business owners. We, like you, are small business owners, and your success is our success. In order to accomplish our mission, we, at times, are compensated by our partners. While this partnership may influence where and how products appear on our site, it in no way impacts our research, recommendations, or advice. We feature products and services from companies we find reputable, whether or not they are our advertising partners. No partner can guarantee placement or favorable reviews on AdvisorSmith. In this study, AdvisorSmith examined median household incomes in small cities around the country to discover the most affluent small cities in the United States. While the idea of a wealthy American city often brings to mind the high-rises of New York or the hilltop mansions of San Francisco, there are many smaller communities in the United States that are also very affluent. AdvisorSmith researched small cities with between 10,000 and 100,000 residents to find the most affluent small cities in the nation. We divided our analysis of small cities into three city sizes: cities with between 10,000 and 30,000 residents, cities with between 30,000 and 50,000 residents, and cities with between 50,000 and 100,000 residents. While the median household income in the United States was $68,703 in 2019, the median income in these small cities was much higher.

Most Affluent Small Cities: 10,000 to 30,000 Residents

Among the top 50 cities with between 10,000 and 30,000 residents, the range of median household incomes was between $163,614 and $250,000+. The median household income among the top 50 cities was $187,571. California and Virginia had the most cities in this population range, with 10 each, followed by New Jersey with seven, and New York and Illinois with five each.

Most Affluent Small Cities: 30,000 to 50,000 Residents

For cities with between 30,000 and 50,000 residents, the top 50 median household incomes ranged from $118,196 to $240,248. Among the top 50 cities, the median household income was $137,983. California had the most cities in this population range, with 16 cities among the most affluent. Virginia had six cities, and Maryland had four. Rank City State Median Household Income (2019) Population (2019) 1 Southlake Texas $240,248 31,292 2 Los Altos California $235,278 30,504 3 McLean Virginia $207,184 47,682 4 Potomac Maryland $195,884 45,940 5 Saratoga California $191,677 30,697 6 Lexington Massachusetts $186,201 33,340 7 San Carlos California $182,083 30,154 8 Brentwood Tennessee $168,688 42,407 9 Needham Massachusetts $165,547 30,970 10 Danville California $160,808 44,605 11 Menlo Park California $160,784 34,138 12 South Riding Virginia $158,996 31,515 13 Foster City California $158,529 33,997 14 Leawood Kansas $157,515 34,670 15 Los Gatos California $155,863 30,729 16 Parkland Florida $154,844 31,454 17 Manhattan Beach California $153,023 35,500 18 Severna Park Maryland $151,499 38,188 19 Burke Virginia $145,234 42,806 20 Linton Hall Virginia $144,420 41,386 21 Olney Maryland $143,396 35,191 22 Keller Texas $141,364 46,813 23 New City New York $138,638 35,101 24 Rancho Palos Verdes California $138,557 42,030 25 Commack New York $138,098 36,953 26 Dublin Ohio $137,867 46,499 27 El Dorado Hills California $137,726 46,593 28 Princeton New Jersey $137,672 31,000 29 Wildwood Missouri $135,202 35,459 30 East Honolulu Hawaii $133,165 47,540 31 Ashburn Virginia $132,331 49,848 32 Oakton Virginia $132,256 36,997 33 Plainfield Illinois $130,614 43,110 34 Milton Georgia $128,559 38,759 35 Burlingame California $128,447 30,576 36 Pacifica California $125,500 38,984 37 Northbrook Illinois $124,863 33,343 38 Campbell California $124,525 42,221 39 Morgan Hill California $124,419 44,686 40 Upper Arlington Ohio $123,548 35,299 41 Fair Lawn borough New Jersey $123,159 33,017 42 Franklin Town Massachusetts $122,607 33,256 43 Trumbull Connecticut $122,451 35,976 44 Coppell Texas $122,340 41,645 45 Rancho Santa Margarita California $121,017 48,503 46 Eldersburg Maryland $120,688 31,108 47 Savage Minnesota $119,291 31,254 48 Pleasant Hill California $118,947 34,840 49 Elmhurst Illinois $118,609 46,463 50 Oceanside New York $118,196 30,604

Most Affluent Small Cities: 50,000 to 100,000 Residents

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Cities with between 50,000 and 100,000 residents had top 50 median household incomes ranging from between $107,908 and $174,003. The median household income among the top 50 cities was $117,157. California also led this list with 23 of the top 50, followed by Minnesota with four cities, and Virginia, Washington, and Maryland with three cities each. Rank City State Median Household Income (2019) Population (2019) 1 Sammamish Washington $174,003 64,674 2 Cupertino California $171,917 60,257 3 Bethesda Maryland $164,142 63,195 4 San Ramon California $160,783 75,648 5 Palo Alto California $158,271 66,573 6 Pleasanton California $156,400 81,717 7 Newton Massachusetts $151,068 88,593 8 Dublin California $150,299 61,240 9 Hoboken New Jersey $147,620 53,193 10 Mountain View California $139,720 81,656 11 Flower Mound Texas $137,285 76,555 12 Milpitas California $132,320 79,517 13 Redmond Washington $132,188 65,558 14 Ellicott City Maryland $131,534 72,665 15 Yorba Linda California $129,995 67,725 16 Livermore California $127,452 89,699 17 Newport Beach California $127,223 85,694 18 Levittown New York $124,995 51,634 19 Johns Creek Georgia $122,514 83,999 20 Reston Virginia $120,396 61,147 21 Eastvale California $119,213 62,046 22 Mission Viejo California $118,477 95,516 23 Centreville Virginia $118,158 74,125 24 Brookline Massachusetts $117,326 59,180 25 Kirkland Washington $117,190 89,438 26 Redwood City California $117,123 85,784 27 Encinitas California $116,022 62,780 28 Union City California $114,681 74,722 29 Leesburg Virginia $114,444 52,994 30 Folsom California $114,405 78,159 31 Collierville Tennessee $113,996 50,086 32 Alpharetta Georgia $113,802 65,590 33 Redondo Beach California $113,499 67,423 34 Bowie Maryland $113,338 58,481 35 Carmel Indiana $112,765 97,464 36 Aliso Viejo California $112,689 50,663 37 Eden Prairie Minnesota $111,981 64,179 38 Apex North Carolina $111,435 51,370 39 Parker Colorado $110,934 54,352 40 San Clemente California $110,434 64,878 41 Lakeville Minnesota $110,212 63,915 42 Castle Rock Colorado $109,700 62,417 43 Maple Grove Minnesota $109,557 70,627 44 Lake Forest California $109,492 83,974 45 Fishers Indiana $109,454 90,332 46 Brentwood California $108,994 61,961 47 Woodbury Minnesota $108,539 69,906 48 Laguna Niguel California $108,537 65,808 49 Castro Valley California $108,488 63,013 50 Weston Florida $107,908 70,614

Methodology

AdvisorSmith used data from the U.S. Census Bureau’s American Community Survey on median household income and population to find the most affluent small cities in the United States. We defined small cities as cities, towns, villages, boroughs, and census-designated places with between 10,000 and 100,000 residents. We used five-year estimates from the 2019 release of the U.S. Census Bureau’s American Community Survey. We also further subdivided small cities into one of three groups based on population size. The first group of small cities had populations between 10,000 and 30,000 residents. The next group had between 30,000 and 50,000 residents, and the third group had between 50,000 and 100,000 residents.

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For each small city, we found the median household income as reported by the U.S. Census. We then ranked the cities by their median household income and published the top 50 small cities in each population group as the most affluent small cities in the United States.

Sources

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