Affluent Savvy
Affluent Savvy
Photo: Matej
Perhaps part of the answer lies in a seminal paper published in 1956 by the psychologist George A Miller called “The Magical Number Seven, Plus or Minus Two”. Miller claims that it is more than just coincidence that the number 7 seems to be all around us.
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Learn More »Football teams have been wearing numbers since Arsenal experimented with putting their players in numbered shirts in 1928 (it didn’t bring them much luck – they lost 3-2 to Sheffield Wednesday). But it was Manchester United that made the number seven shirt iconic by putting their best players in it – perhaps most famously David Beckham, who said: It always was an inspiration for me, but it was never my shirt. It was George Best’s, Bryan Robson’s, Eric Cantona’s. The only reason I wanted to wear the No 7 shirt was because of these players. I didn’t see it as an intimidation, I saw it as a honour … I always wanted the No 7 shirt, I just never thought I’d get it. And when the manager decided to give it to me, it was special. Why do we put importance on certain numbers? Could David Beckham’s words give us an insight into the real reason why people feel number 7 is lucky, or could it be that the history of the number permeates our culture so much that we are immersed in it without really knowing why.
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Learn More »But we also have religious reasons for thinking that 7 is special – think: seven deadly sins and seventh heaven. In nature, you have the seven wonders of the world, seven colours of the rainbow, seven seas and seven continents. In the gambling world, the dots on the opposite sides of an ordinary dice sum to seven and there is a commonly-held belief that a series of seven shuffles will fully randomise a deck of cards. Strangely, eight perfect riffle shuffles will return a 52-card deck to its original order.
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Learn More »A lot of people expressed an interest in number 7 for a variety of reasons and not just because it was considered lucky. A number of people said that they had no idea why they liked it. Perhaps part of the answer lies in a seminal paper published in 1956 by the psychologist George A Miller called “The Magical Number Seven, Plus or Minus Two”. Miller claims that it is more than just coincidence that the number 7 seems to be all around us. Our immediate memory has been shown to perform well when remembering up to, and no more than, seven things. We can distinguish and make a judgement about seven different categories, and remember around seven objects at a glance. A 2008 study on memory by Migliore, Novara and Tegolo, showed that the brain produced the best information when the branches (dendrites) that receive stimulation numbered seven. It suggests that we remember best in sevens because that is how our brains prefer to store data. People certainly voted for seven in our favourite number survey. Perhaps the reason they did this is to do with Miller’s brain function. Or could it be, as David Beckham said, that it is the history of the number that is important. Maybe this legacy goes all the way back to the Babylonians and is hardwired into our brains. Or perhaps the number 7 is just special.
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