Affluent Savvy
Photo: Florian Haider
Yellow Yellow is widely recognized as the happiest color in the world and comes with a scientific pedigree to back up this esteemed honor. Research has suggested two main reasons why yellow is considered the happiest color. Many studies have linked the psychological powers of yellow to the sun.
Yes, it is possible to start a new career at 40 — or 50, or 60, for that matter. It might take some extra effort, but it's never too late to set...
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THESE zodiac signs have the ability to forgive but not forget Scorpio. They never forget when someone hurts them or breaks their trust or just...
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The simple yet scientifically proven Wealth DNA method laid out in the report allows you to effortlessly start attracting the wealth and abundance you deserve.
Learn More »Thinking Color has delved deep into the topic of color psychology over the last couple years. We have seen how different colors can elicit different emotions, cause subtle changes in mood, influence customers to make purchasing decisions, and create memories. Since our fall color predictions may have left some feeling a bit disappointed last week we figured this week we would try to determine the happiest color in the world. You may be surprised to find out that psychology has a concrete answer to this question, and the answer is yellow. Yellow is widely recognized as the happiest color in the world and comes with a scientific pedigree to back up this esteemed honor. Research has suggested two main reasons why yellow is considered the happiest color. Many studies have linked the psychological powers of yellow to the sun. Sunlight helps to lift our mood and improve our outlook on life as well as being the source of life on earth. This connection suggests that the brain is programmed to associate yellow with these positive effects of sunlight and stimulate the nervous system. The second reason scientists believe yellow has mood lifting effects is the ability of yellow to stand out from other colors in the spectrum. Studies have suggested that the ability of yellow to stand out from other colors helps to associate the color yellow with positive memories. Marketers have seized on this scientific research and used yellow to link happy feelings and positive memories to products and companies. Think of all the logos that incorporate yellow within their design. The golden arches of McDonald’s and the smiling Walmart savings face are both strong examples of the power of yellow. Despite some of the more ominous cultural associations of yellow such as caution, and cowardice yellow remains a powerful psychological force of good.
The first blessing from God to man appears in the first chapter of Genesis (1:28): “God blessed them and God said to them, “Be fertile and...
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There are five basic tools that all goal setters should equip themselves with to increase their odds of success: Passion, Persistence, Planning,...
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The simple yet scientifically proven Wealth DNA method laid out in the report allows you to effortlessly start attracting the wealth and abundance you deserve.
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In some religions, an unclean animal is an animal whose consumption or handling is taboo. According to these religions, persons who handle such...
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You can often determine air quality by the health of a building's occupants. If you or any of your family members frequently experiences...
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The simple yet scientifically proven Wealth DNA method laid out in the report allows you to effortlessly start attracting the wealth and abundance you deserve.
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Experts say your total car expenses, including monthly payments, insurance, gas and maintenance, should be about 20 percent of your take-home...
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The simple yet scientifically proven Wealth DNA method laid out in the report allows you to effortlessly start attracting the wealth and abundance you deserve.
Learn More »
God Hears You He hears our cries of unhappiness, pain, frustration, exhaustion, and fear. We can be honest with Him. His listening ear is always...
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