What is the 7 touch rule?

The Rule of Seven Marketing expert Dr. Jeffrey Lant developed “The Rule of Seven”, which is also known as “drip fed marketing”. To penetrate a market, he believes you need to consistently reach a prospect at least seven times. Consumers are flooded with messages on numerous devices and platforms.

hubbardcincinnati.com - The 7 Marketing Touchpoints to Improve Conversion Rates

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March 11, 2021

It’s a noisy world for consumers. From endless social media feeds to bursting inboxes, digital platforms are overflowing with organic and paid media. It’s a crowded space for companies—and full service online marketing agencies—vying to convert prospects into valuable leads or customers. That’s why your local digital marketing company knows that driving conversions takes more than one touchpoint, both on and offline. A successful multi-channel marketing approach may utilize seven (or more). Here’s why.

The Rule of Seven

Marketing expert Dr. Jeffrey Lant developed “The Rule of Seven”, which is also known as “drip fed marketing”. To penetrate a market, he believes you need to consistently reach a prospect at least seven times. Consumers are flooded with messages on numerous devices and platforms. That’s why one advertisement or email created in-house or by a digital media marketing agency isn’t enough to drive conversions. Prospects need multiple “touches” before they’ll act upon your call to action.

What is a Marketing Touch?

Reaching prospective customers goes beyond even a robust email marketing strategy. You want to utilize a minimum of seven different types of interactions to boost your conversion rate.

A marketing “touch” could be:

Seeing a social media post

Meeting at an industry event

Viewing a physical or digital ad

Receiving your company’s e-newsletter

Seeing your logo

Getting a phone call

A word-of-mouth mention

You can see how this played out for one chief technology officer who finally enrolled in a professional development course after a series of touches that moved him from consideration to purchase. The right mix of touches for your campaign depends on your goals and budget. A full service advertising agency or full service digital marketing group will recommend the radio and digital advertising tactics to reach your target audience. Digital marketing spend may soon reach $350 billion annually worldwide, yet traditional types of advertising, like radio advertising, remain relevant and effective. Radio advertising is growing, even in a digital world. Thanks to smartphones, radio is more accessible and convenient than ever. One study found that participants between ages 10 and 39 spent more time listening to the radio than streaming music each day. The good news: it’s an effective marketing touchpoint! Consumers who hear a radio ad are 9% more likely to search for that brand online than those that don’t. And if they hear it twice, that percentage jumps all the way up to 36%.

We Know Multichannel Marketing

Hubbard Cincinnati is here to get you noticed with engaging marketing strategies on multiple channels. As an innovative media company, we leverage our award-winning radio and digital advertising to get you the seven touchpoints you need for a successful marketing campaign! Ready to jump into your next marketing campaign? Contact us and let’s build something unique.

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timesofindia.indiatimes.com - Why to chant mantra om? | - Times of India

Chanting OM mantra is very beneficial for us in our daily life. We can chant this mantra while doing worship, meditation's also....This is the only word (mantra) is traditionally chanted at the beginning and at the end of YOGASANA.. OM is the highest sacred symbol in Hinduism. The word OM is so much powerful that this single word can produce powerful and positive vibrations which allows you to feel the whole universe.This mantra can be recited by anyone or belong's to other caste with different age groups..... This mantra is also used in Hinduism, Jainism ,Bhuddhism... By chanting OM you can heal your body... By removing toxin from your body it also gives self healing power and immunity power too.....OM is the mantra which cleanse our Aura and also related to the third eye chakra also known as (BROW CHAKRA).. OM also relates to the crown chakra which represents the connection to the all positive source's .....It is Also very beneficial for those persons who are suffering from diseases such as depression, migrane and other problems related to brain it also helps to cure heart disease and blood pressure problem 's and gives you a lots of relaxation to your mind, body ,and soul.This is also very beneficial for strengthen and support of your muscles and spinal cord too .your digestive system will also get balanced and you will get adequate sleep...It helps to get rid from negative thoughts, feelings such as frustation, irritation, ego and anger. So Try to start chanting this mantra from today itself so that you can welcome your new stressfree and happy life.....ENJOY THE NEW BEGINNING OF LIFE....

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