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What is the 70/30 Rule investing?

With a 70/30 investment portfolio, 70 percent of your capital is invested in stocks, and 30 percent is invested in fixed-income products, such as bonds, CDs, and fixed-income exchange-traded and mutual funds.

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Asset allocation is an important aspect of portfolio diversification, as well as a means to help investors manage their exposure to risk. Asset allocation is the process of selecting a range of different types of investments, or assets, to create a varied or diversified investment portfolio.

Asset allocation typically depends on a number of factors, which can include:

Age and investment horizon

Tolerance for risk

Expected rate of return

Personal investment philosophy

Selecting the right allocation of assets also can be an integral part of reaching your investment goals – too much exposure to risk might result in illiquidity, while too little risk could result in less-than-desirable returns.

Below we’ll discuss the 70/30 asset allocation strategy.

Crafting a 70/30 Investment Portfolio

With a 70/30 investment portfolio, 70 percent of your capital is invested in stocks, and 30 percent is invested in fixed-income products, such as bonds, CDs, and fixed-income exchange-traded and mutual funds. The 70/30 asset allocation strategy is an alternative to the potentially less-risky 60/40 model or the riskier 80/20 allocation strategy. There can be a lot of variation within the 70/30 strategy, though, especially with equity stocks. In an attempt to manage risk, you could opt for the perceived stability of blue-chip tech, manufacturing, or financial stocks, which can generate regular but smaller returns. Alternatively, if you have a greater appetite for risk, you could allocate a heavier mix of your investment capital to mid- and small-cap stocks. These investments can be significantly risker, but they also may have the potential to generate significantly higher returns. A lot of the decision of where to place your 70-percent equity capital depends on how long you can hold onto the investment. Your 30-percent asset allocation to bonds, meanwhile, also can affect the potential rate of return for your portfolio. Interest rates continue to rise as a result of escalating inflation and Federal tapering, which will lower the return of existing bond holdings. Investing in shorter-duration fixed-income debt instruments is one way investors could potentially alleviate some of the drag on bonds caused by rising interest rates.

The Bottom Line

As noted earlier, your choice of asset allocation strategy depends largely on your age, investment horizon, and appetite for risk. If you are young, you’ll want your portfolio to work harder at generating returns than someone who is a few years into their retirement. You’ll likely be more open to taking on increased risk since you have a much longer investment horizon, so you may opt for an 80/20 asset allocation. Older investors, meanwhile, typically seek to reduce their exposure to risk and preserve capital. They may opt for a 60/40 asset allocation strategy since their investment horizon is shorter. A certified financial professional can help you determine which investment strategy best meets your financial goals and fits within an acceptable tolerance for risk.

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Does the Golden Rule actually work?

It provides a solution only if you can directly ask the other person precisely how they want to be treated — and if that option is available, you don't really need an overriding axiom to guide your behavior. This is why the Golden Rule is ultimately like every other maxim: It works flawlessly, until it doesn't.

The Golden Rule (usually defined as “One should treat others as one would like to be treated”) is attractive to people as a guiding principle for ethical conduct. However I feel that in our diverse, modern world, it is less than ideal. By assuming other people should be treated the way I want to be treated, it imposes my preferences and values on those around me. Wouldn’t a better rule be “One should treat others as they want to be treated”? GARRETT FRY, MONROVIA, CALIF. You’re not the first person to question the logic of this principle. It’s a reasonable reaction to any axiom that’s supposed to work for all people, in all situations, all the time. The problem, however, has little to do with diversity or modernity; the problem is with the core supposition that any two people (regardless of similarity) will want the same thing. Your proposed solution seems better on the surface, but it has a different glitch — it hinges on the necessity of knowing (or asking) exactly what someone else desires, which defeats the utility of the concept. The espoused strength of the Golden Rule is that you shouldn’t need to confer with anyone else before you act, because you would be automatically placing yourself in the boots of others.

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