What is a scent everyone loves?

A study conducted by researchers from the Karolinska Institute in Sweden and the University of Oxford has found that vanilla is the world's most universally-loved scent.

thedrinksbusiness.com - Scientists have revealed the world's most universally-loved smell

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By Christian Smith

New research has revealed the most universally-loved smell in the world, and it’s an aroma that oenophiles will be well used to detecting in their wine. A study conducted by researchers from the Karolinska Institute in Sweden and the University of Oxford has found that vanilla is the world’s most universally-loved scent. This indicates, the research teams noted, that cultural background does not influence individual response to smell as much as was once thought. The researchers presented 235 people from nine different cultures across the world with 10 scents deliberately chosen to represent all odours found in the world. The participants were drawn from a wide range of cultures, from urban areas of Mexico to isolated farming communities in South America. This was to ensure that the study included a range of individuals with little or no prior experience of typically ‘Western’ odours. “Since these groups live in such disparate odiferous environments, like rainforest, coast, mountain and city, we capture many different types of ‘odour experiences’,” said study author Dr Artin Arshamian from the Karolinska Institute. “We wanted to examine if people around the world have the same smell perception and like the same types of odour, or whether this is something that is culturally learned. “Traditionally it has been seen as cultural, but we can show that culture has very little to do with it.” The 10 scents in the trial included vanilla – the winner – lavender, a chemical that produces a peach-like scent, as well as sweaty feet, mushrooms and decaying fish.

The scents, ranked in order of preference came out as follows:

1 Vanilla

2 Peaches

3 Lavender

4 Cloves

5 Rose

6 Mushrooms

7 Sweaty goats

8 Green peppers

9 Pungent garlic/decaying fish

10 Sweaty feet

Vanilla is a prevalent aroma in many red and white wines, and is typically introduced during the ageing process – especially in American oak barrels.

Red wines from Rioja in Spain are typically a good example.

Last year, Portugal’s Sogrape wine group produced a kit to help Covid patients recover their sense of smell. You can read all about that here.

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Do guys get turned on by scents?

This suggests that the chemical signals of scent alone can elicit a sexual response in recipients. Dr Arnaud Wisman said: 'The present studies suggest that men are sensitive to the olfactory signals of sexual arousal released by women.

eurekalert.org - Men can smell when a woman is sexually arouse - EurekAlert!

University of Kent research suggests that men can distinguish between the scents of sexually aroused and non-aroused women University of Kent research suggests that men can distinguish between the scents of sexually aroused and non-aroused women. The detection of sexual arousal through smell may function as an additional channel in the communication of sexual interest and provide further verification of human sexual interest. This research by Dr Arnaud Wisman, a Psychologist at the University of Kent, expands on previous studies which have concluded that humans can communicate and detect emotions such as fear or sadness through scent. Sexual arousal is also identified as an emotional physical state. Findings were established through three different experiments where men processed the scents of axillary sweat samples from anonymous sexually aroused and non-aroused women. Men evaluated the scent of sexually aroused women as relatively more attractive and this increased their sexual motivation. This suggests that the chemical signals of scent alone can elicit a sexual response in recipients. Dr Arnaud Wisman said: 'The present studies suggest that men are sensitive to the olfactory signals of sexual arousal released by women. This research suggests that these signals released along with corresponding visual and auditory expressions of sexual interest can produce a stronger overall signal that increases sexual motivation. Sexual interest may entail more than meets the eye and we hope that the current findings encourage further research to examine the role of sexual olfactory signals in human communication.'

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The research paper titled, 'Sexual Chemosignals: Evidence that Men Process Olfactory Signals of Women's Sexual Arousal' is published in 'Archives of Sexual Behavior'. DOI: https://doi.org/10.1007/s10508-019-01588-8

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