Affluent Savvy
Photo: Gustavo Fring
The best-known theory on this topic is that money can buy happiness, but only up to a point. This comes from a study by two Nobel Laureates, Daniel Kahneman and Angus Deaton (2010) , which found that emotional wellbeing rises with income. However, it rises logarithmically.
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Learn More »Does that mean that money makes a big difference in happiness and that you should go work at Goldman Sachs? Not so fast. Note that Killingsworth’s graph uses a logarithmic x-axis for income (echoing Kahneman and Deaton 2010) and the y-axis uses z-scores, a measure of standard deviation that won’t have much intuitive meaning to anyone unfamiliar with statistics. Here’s the data for experienced wellbeing, but plotted with different axes.
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Learn More »So one reason to give is that it will probably make you happier than the other ways you could spend your money, especially if you're already earning a lot of money. The other (probably bigger) reason is that it can substantially increase the happiness of others too. Killingsworth's study suggests that doubling Jane's income from $500 to $1,000 increases Jane's happiness by the same amount as doubling John's income from $100,000 to $200,000 increases John's happiness. However, that $100,000 increase for John could instead be used to increase the happiness of 200 others like Jane by the same amount. That's quite a bargain!
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