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What does white symbolize?

The color white often evokes ideas of purity, simplicity, and cleanliness.

adobe.com - What is the meaning of white - Adobe
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What is the meaning of white?

What is the psychology behind the color white, and how can you use it to amplify your message?

Colors are a part of our everyday lives. From the naturally occurring colors in the world around us to the colors used in commercials, marketing, and design, color is undeniably everywhere. Have you ever stopped to wonder about colors and why they’re chosen for specific design elements?

Keep reading to learn more about the color white, the psychology behind it, and how it can be used to evoke emotion and expression in thoughtful design.

What is color psychology?

Color psychology is the study of hues and shades and how they affect people in all aspects of their lives. Believe it or not, colors have meaning, and their psychology influences your perceptions of all types of things, from the taste of food to the effectiveness of placebos. They have a subtle — or not so subtle — influence on your moods and attitudes, and can even cause physiological reactions. Ultimately, colors are more than just visual experiences — they’re psychological ones. Knowing what each color means can be exceptionally helpful for picking winning color schemes.

What is the meaning of white?

The color white often evokes ideas of purity, simplicity, and cleanliness. But why does this matter in design?

Typically, white serves as a background rather than a color in its own right, to provide ample breathing room on a page or a platform to prevent overcrowding. White can represent a natural, clean slate that helps to provide contrast, focus attention on specific elements, and prevent a cluttered-looking design.

Unlock your color palette potential.

Unlock your potential and make everything from logos and icons to illustrations and poster art with Adobe Illustrator, Photoshop, and InDesign.

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What mood is white?

While white suggests calm and serenity, it is also refreshing. It purifies, simplifies and provides clarity for the mind. Generally considered as positive – white is uplifting, offers mood quietness and mental organisation.

italianbark.com - The meaning of white in color psychology - ITALIANBARK

What’s the meaning of color white? What emotions are associated with the color white?

White can have both positive and negative connotations, and this changes a lot according to different geographical areas. Download the free Guide | MILANO COLOR TRENDS Subscribe to the newsletter and get the free resource plus weekly updates, exclusive trend contents and special discounts. Join a community of almost 10k design professionals and lovers! I agree to have my personal information transfered to MailChimp ( I agree to have my personal information transfered to MailChimp ( more information I will never give away, trade or sell your email address. You can unsubscribe at any time. The purest of all colours – white is often associated with weddings in western cultures. A bride wearing a white dress is supposed to symbolise the bride’s virginity.

Virtuous white conveys cleanliness, purity, innocence and perfection.

While white suggests calm and serenity, it is also refreshing. It purifies, simplifies and provides clarity for the mind. Generally considered as positive – white is uplifting, offers mood quietness and mental organisation. However, on a negative side, it can be perceived as bland, cold, too clinical and sometimes unfriendly.

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White in colour psychology – in the Far East

In China white is seen as an unlucky colour.

While white represents the element of metal and symbolises brightness, purity and fulfilment in Chinese culture. It is also the official colour of mourning and in China a “white event” indicates a funeral. Ancient Chinese wore white clothes and hats only when they mourned the dead.

|| Discover more about other colors and their meaning:

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