Affluent Savvy
Affluent Savvy
Photo: Victoria Akvarel
In the 2003 Jim Carrey comedy "Bruce Almighty," God's phone number (776-2323, no area code) appears on the Carrey character's pager, so of course moviegoers called it and asked to speak to God. That's kind of funny, unless you happened to own that number in your area code.
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Learn More »Other shows, such as "Scrubs" and "Supernatural," also have included numbers that led to customized outgoing messages, but usually fictional phone numbers aren't intended to be dialed in real life. Most phone service providers still don't give out the title number of Tommy Tutone's 1982 hit "867-5309/Jenny" because of the subsequent outbreak of crank calls asking for "Jenny." (The number is not in use in Chicago-vicinity area codes; yes, I checked.) In the 2003 Jim Carrey comedy "Bruce Almighty," God's phone number (776-2323, no area code) appears on the Carrey character's pager, so of course moviegoers called it and asked to speak to God. That's kind of funny, unless you happened to own that number in your area code. The Associated Press reported that a Florida woman threatened to sue Universal Pictures because she was receiving 20 calls an hour on her cellphone. The phone number also connected divine-seeking callers to a church in Sanford, N.C., where the minister, who happened to be named Bruce, was not amused. The BBC reported that even a man in the Manchester, England, area was receiving up to 70 calls a day from folks seeking help and forgiveness. At the time, Universal explained that the number it chose was not in use in the Buffalo area, where the movie was set. The studio subsequently replaced it in TV and home video versions with, yes, a 555 number. At least all this happened before Twitter and other social media networks accelerated the spread of such mischief. Last year Justin Bieber tweeted an annoying teen fan's phone number, and the poor kid's cellphone reportedly received more than 26,000 text messages before he could shut down his account. The 555 phenomenon dates back to at least the early 1960s, when TV and movie producers were encouraged to use these numbers because they weren't being distributed to customers. The convention has become so well known that it all but screams to viewers: "Fake phone number!" "I hate 555 numbers in a movie," said Nolfi, who grew up in Homewood. "We do so much work to try to help the audience suspend disbelief, particularly in a movie like 'The Adjustment Bureau' with a crazy premise. The idea of seeing a 555 number would really throw me out of a movie like that, so I asked for a real number, and they sent me to Universal's clearance department, and they said they own a real number."
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Read More »It turns out Universal, perhaps having learned from the "Bruce Almighty" fiasco, bought its very own number with a New York area code. It appeared in the studio's 2008 movie "Definitely, Maybe." It appeared in the studio's 2010 movie "Scott Pilgrim vs. the World." And now it's in "The Adjustment Bureau." Universal made no one available to speak on this apparently quite delicate topic. I asked Nolfi why calls to the movie's phone number don't lead to an outgoing message. "This was a very, very difficult movie logistically, and my first movie (directing) too, so I didn't follow up on that," Nolfi said. "It's more of a marketing thing." Of course, he can't win, because even when a filmmaker goes to the trouble of including a real phone number, a knucklehead like me makes a point of memorizing it instead of just going with the narrative flow (though I still enjoyed the movie). A cheeky outgoing message from, say, Emily Blunt would just encourage such behavior.
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