Affluent Savvy
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What color is humble?

Gray. Gray, somewhere between white (good) and black (evil), is a blasé color. It can symbolize elegance, humility, respect, reverence, stability, subtlety, wisdom, old age, pessimism, boredom, decay, decrepitude, dullness, pollution, urban sprawl, strong emotions, balance, neutrality, mourning, formality, and March.

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Color symbolism in art and anthropology refers to the use of color as a symbol throughout culture.

White

White is known for symbolizing light, reverence, purity, truth, snow, peace, innocence, cleanliness, simplicity, security, humility, sterility, winter, coldness, surrender, fearfulness, unimaginative, air, neutrality, life, marriage, hope, bland, empty (interior) and January (winter).

Black

Black is a multi-dimensional color that can mean classic or new. It has an ominous characteristic symbolizing death. Therefore it is used in Western cultures for funerals. It has an air of intelligence (graduation robes), marked with rebellion (the bad guy), shrouded in mystery (space). It typically symbolized absence, modernity, power, sophistication, formality, elegance, wealth, mystery, style, evil (as in films) death (in Western cultures), fear, emptiness, darkness, seriousness, conventionality, rebellion, anarchism, unity, sorrow, professionalism, and slimming quality (fashion).

Gray

Gray, somewhere between white (good) and black (evil), is a blasé color. It can symbolize elegance, humility, respect, reverence, stability, subtlety, wisdom, old age, pessimism, boredom, decay, decrepitude, dullness, pollution, urban sprawl, strong emotions, balance, neutrality, mourning, formality, and March.

Red

Red typically symbolizes passion, strength, energy, fire, sex, love, romance, excitement, speed, heat, arrogance, ambition, leadership, masculinity, power, danger, gaudiness, blood, war, anger, revolution, radicalism, Communism, aggression, respect, martyrs, the Holy Spirit, conservatism (US politics), and Liberalism (Canadian politics).

Orange

Orange is energy, enthusiasm, ‘get-it-done’ attitude, and balance. It typically symbolizes Hinduism, Buddhism, happiness, energy, balance, heat, fire, enthusiasm, flamboyance, playfulness, aggression, arrogance, gaudiness, over-emotion, warning, danger, autumn, desire, Sagittarius (star sign), and September. Orange has less intensity or aggression than red and is calmed by the cheerfulness of yellow.

Yellow

Yellow typically symbolizes sunlight, joy, happiness, earth, optimism, intelligence, idealism, wealth (gold), summer, hope, air, liberalism, cowardice, illness (quarantine), fear, hazards, dishonesty, avarice, weakness, greed, decay or aging, femininity, gladness, sociability, friendship, Gemini, Taurus, Leo (golden yellow, star signs), April, September, deceit, hazard signs, death (Middle Ages), and God (gold).

Green

Green symbolizes great intelligence, nature, spring, fertility, youth, environment, wealth, money (US), good luck, vigor, generosity, go, grass, aggression, coldness, jealousy, disgrace (China), illness, greed, Marijuana and drug culture, life eternal, air, earth (classical element), sincerity, Cancer (bright green, star sign), renewal, natural abundance, growth, health, August, balance, harmony, stability, calming, and creative intelligence.

Blue

Blue can symbolize seas, men, productive, interior, skies, peace, unity, harmony, tranquility, calmness, trust, coolness, confidence, conservatism, water, ice, loyalty, dependability, technology, winter, depression, coldness, idealism, air, wisdom, royalty, nobility, Earth (planet), Virgo (light blue), Pisces (pale blue) and Aquarius (dark blue, star sign), strength, steadfastness, light, friendliness, peace, truthfulness, love, liberalism (US politics), and conservatism (UK, Canadian & European politics).

Indigo

Indigo symbolizes spirituality and intuition. Indigo is also believed to represent both love and wisdom.

Violet

Violet symbolizes magic and royalty.

Purple

Purple can symbolize nobility, envy, sensuality, spirituality, creativity, wealth, royalty, nostalgia, ceremony, mystery, wisdom, enlightenment, arrogance, flamboyance, gaudiness, mourning, exaggeration, profanity, bisexuality, sexuality confusion, pride, Scorpio (violet, star sign), May, November, riches, romanticism (light purple), delicacy (light purple), and penance.

Magenta

Magenta symbolizes artistic creativity.

Rose

Rose symbolizes optimism or romantic love.

Brown

Brown symbolizes calm, boldness, depth, natural organisms, nature, richness, rusticism, stability, tradition, anachronism, fascism, Nazism, boorishness, dirt, feces, dullness, filth, heaviness, poverty, roughness, earth (classical element), October, Capricorn, Scorpio (reddish brown, star signs), and down-to-earth.

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