Photo: Alexas Fotos

What Brown symbolizes?

Some of the key characteristics associated with brown in color psychology include: A sense of strength and reliability. Brown is often seen as solid, much like the earth, and it's a color often associated with resilience, dependability, security, and safety. Feelings of loneliness, sadness, and isolation.

verywellmind.com - The Color Psychology of Brown - Verywell Mind

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Illustration by Cindy Chung, Verywell

Notice how brown is used in the image above. What does the color brown mean to you? How does brown make you feel? Do you associate brown with certain qualities or situations?

According to color psychology, colors can evoke psychological reactions and influence how people feel and behave. Brown tends to feel like a solid, earthy color, but it can sometimes seem drab and boring. Light browns such as beige are often used as neutrals in design and fashion. While they can provide a conservative and traditional backdrop, these shades are often perceived as dull.

The Color Brown: Meaning in Color Psychology

A sense of strength and reliability . Brown is often seen as solid, much like the earth, and it's a color often associated with resilience, dependability, security, and safety. . Brown is often seen as solid, much like the earth, and it's a color often associated with resilience, dependability, security, and safety. Feelings of loneliness, sadness, and isolation . In large quantities, it can seem vast, stark, and empty, like an enormous desert devoid of life. . In large quantities, it can seem vast, stark, and empty, like an enormous desert devoid of life. Feelings of warmth, comfort, and security . Brown is often described as natural, down-to-earth, and conventional, but brown can also be sophisticated. . Brown is often described as natural, down-to-earth, and conventional, but brown can also be sophisticated. Negative emotions. Like other dark colors, is associated with more negative emotions.

Brown in Feng Shui

In feng shui, a system of harmonizing your environment, each color correlates to a specific feng shui element. Brown represents either wood, if it's dark and rich, or earth if it's light. Though it has an energetic, nurturing quality, brown should be used sparingly in your decorating and be well balanced with other colors to avoid a lack of ambition and drive. Blue is a good color to combine with brown because of the earth-water harmony.

Brown in Marketing

Color plays an important part in the psychology of marketing and branding and can influence people's perception of a brand's personality. It's more important to pick a color that supports the personality of your brand than it is to try to instill certain feelings in potential customers since everyone has different experiences and opinions. In branding and marketing, brown is associated with reliability, dependability, and nurturing. Popular brands that use brown in their logos and marketing include UPS, Hershey's, Cotton, Edy's, J.P. Morgan, and M&Ms.

What Does Brown Mean to You?

While there are generalities we can make about colors and what people associate with them, colors and our affinity toward them have a lot to do with our personalities, upbringing, environment, and experiences. One recent study on how adults perceive color showed that more females than males chose brown as their overall favorite color. But it was still one of the three least favorite colors for both genders. However, when it comes to clothing, brown was chosen as the fifth favorite color out of 18 total colors, including no preference. Brown was the second color choice for both men and women for their living rooms and the fourth choice for their bedrooms.

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What is the royal color?

purple The color purple's ties to kings and queens date back to ancient world, where it was prized for its bold hues and often reserved for the upper crust.

history.com - Why is purple considered the color of royalty? - HISTORY

The color purple’s ties to kings and queens date back to ancient world, where it was prized for its bold hues and often reserved for the upper crust. The Persian king Cyrus adopted a purple tunic as his royal uniform, and some Roman emperors forbid their citizens from wearing purple clothing under penalty of death. Purple was especially revered in the Byzantine Empire. Its rulers wore flowing purple robes and signed their edicts in purple ink, and their children were described as being “born in the purple.” The reason for purple’s regal reputation comes down to a simple case of supply and demand. For centuries, the purple dye trade was centered in the ancient Phoenician city of Tyre in modern day Lebanon. The Phoenicians’ “Tyrian purple” came from a species of sea snail now known as Bolinus brandaris, and it was so exceedingly rare that it became worth its weight in gold. To harvest it, dye-makers had to crack open the snail’s shell, extract a purple-producing mucus and expose it to sunlight for a precise amount of time. It took as many as 250,000 mollusks to yield just one ounce of usable dye, but the result was a vibrant and long-lasting shade of purple. Clothes made from the dye were exorbitantly expensive—a pound of purple wool cost more than most people earned in a year—so they naturally became the calling card of the rich and powerful. It also didn’t hurt that Tyrian purple was said to resemble the color of clotted blood—a shade that supposedly carried divine connotations. The royal class’ purple monopoly finally waned after the fall of the Byzantine empire in the 15th century, but the color didn’t become more widely available until the 1850s, when the first synthetic dyes hit the market.

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