Affluent Savvy
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What are the 3 keys to investing?

3 keys: The foundations of investing Create a tailored investment plan. Invest at the right level of risk. Manage your plan.

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Focus on building an investment plan that you can stick with day in and day out.

Key takeaways

Create a tailored investment plan.

Invest at the right level of risk.

Manage your plan.

Research shows that investors who stick with a disciplined long-term investing strategy tend to outperform those who constantly jump in and out of the market. But sometimes taking the long view can be challenging—particularly during tumultuous times in the financial markets or even in your own life. Emotions—excitement when the market is up or fear when the market is down—can wreak havoc on your investment decisions, leading you to buy high and sell low or miss out on rapid recoveries that begin during uncertain times. However, history shows that when investors attempt to time the market to maximize gains and minimize losses, they often end up doing the exact opposite. Missing out on the best days can cost investors Investors who missed out on just a handful of the market's best days significantly reduced their portfolio's value.

Hypothetical growth of $10,000 investing in S&P 500® Index

January 1, 1980–December 31, 2018 Past performance is not a guarantee of future results. The hypothetical example assumes an investment that tracks the returns of the S&P 500® Index and includes dividend reinvestment but does not reflect the impact of taxes, which would lower these figures. "Best days" were determined by ranking the one-day total returns for the S&P 500 Index within this time period and ranking them from highest to lowest. There is volatility in the market, and a sale at any point in time could result in a gain or loss. Your own investment experience will differ, including the possibility of losing money. Source: Bloomberg, as of 12/31/2018. The gap is due to a combination of making bad decisions about when to invest, fees, and fund selection—in short, such investors strayed from their disciplined investing strategies. Put simply, letting emotions govern your investment decisions can jeopardize your long-term returns. So how can you manage the negative impact of emotional decision-making on your portfolio? Creating a disciplined investment plan that suits your individual goals, risk tolerance, and life situation; choosing an appropriate mix of investments; and finding the right way to manage your investments can help give you the confidence to stick to your plan, even in times of market turbulence or upheaval in your personal life.

Key 1: Create a tailored investment plan

In order to determine whether you’re on track to meet your savings goals, you first have to define those goals. Your goals may include accumulating enough savings to comfortably last through retirement, saving up to buy a dream home, or building a lasting financial legacy. Defining your goals will make it easier to measure both where you stand today and where you stand relative to the future you envision. Consider how much you think you’ll need in order to accomplish your goal, as well as the time frame you have to save. For instance, creating a financial legacy to pass along to your grandchildren is likely to require a longer-term plan than saving for your children’s college tuition 10 years from now. Once your goals are set, Fidelity’s planning and guidance tools can help you identify how likely you are to reach your goals. If your savings aren’t on track to meet your goals, Fidelity can help you identify ways to improve your chances of success.

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Key 2: Invest at the right level of risk

Knowing what you’re saving for and how long you have to invest for that goal will help you determine an appropriate level of risk for your investments. While all investments carry some level of risk, finding the right mix of stocks, bonds, and short-term investments that makes the most sense for you involves weighing the trade-offs between growth and risk. Generally speaking, the more risk you’re willing to tolerate, the larger gains—and steeper losses—you can reasonably expect. That’s one reason investors focused on longer-term goals may be able to be more aggressive and invest in a mix that has a larger portion of stocks. That’s because time may let an investor ride out any bumps in the market. And while diversification and asset allocation can never guarantee that you won’t experience a loss, investors who expect to be in the market for less time may be more concerned with protecting what they have from a drop in value. In such situations, a more conservative blend of investments with a higher allocation to bonds and short-term investments would likely be more appropriate. While history suggests that these assets can’t match the growth potential of stocks, they also generally hold up better during market downturns. You may be juggling several short- and long-term goals at once, from saving for retirement to building an emergency fund. Consider how much of your investment portfolio you want to allocate to more conservative options with less risk of loss versus to more aggressive options with more growth potential. As you move closer to your goal, consider adjusting your asset allocation to build in more protection from the market’s ups and downs. Choose an investment mix that meets your needs Target asset mixes illustrate how representative asset mixes reflecting different risk and return characteristics can be created to help meet investors’ needs and goals. You should choose your own investment mix based on your particular objectives and situation. Remember, you may change how your account is invested. Be sure to review your decisions periodically to make sure they are still consistent with your goals. These target mixes were developed by Strategic Advisers, Inc., a registered investment adviser and a Fidelity Investments company. Asset allocation does not ensure a profit or guarantee against loss.

Key 3: Manage your plan

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Managing your own investments can be a challenge. However, the process of investing can be made easier by adopting a consistent, repeatable strategy that you stick to no matter what happens in the markets. You have options to manage your investments. You can do it yourself, including taking the time to research investment options and make choices about what to buy and when to buy it. Another option is to outsource the management of your plan to a professional. Doing so may help provide that extra level of discipline that inspires you to stick to your plan. If you do choose to manage your own portfolio, you will need to: Research —Evaluate different investment options to find products that fit your asset allocation strategy. —Evaluate different investment options to find products that fit your asset allocation strategy. Select investments —Choose what to buy and when. —Choose what to buy and when. Monitor —Evaluate your investments periodically for changes in strategy, relative performance, and risk. —Evaluate your investments periodically for changes in strategy, relative performance, and risk. Rebalance —Revisit your investment mix to maintain the risk level you are comfortable with. —Revisit your investment mix to maintain the risk level you are comfortable with. Manage taxes—Decide how to implement tax-loss harvesting, tax-savvy withdrawals, and asset location strategies to manage taxes. The process of creating a plan, choosing investments, and managing your portfolio is a complex one—but it's worth it. "Once you have a plan you feel confident in, you'll be better positioned to weather the ups and downs of the market," says Rakers. "And you’ll be less likely to make those emotional decisions that get so many investors in trouble."

What you would need to do

5 steps toward your goals

Identify your personal and financial goals. Use the Planning & Guidance Center to evaluate whether you're on track to meet your goals. Determine: What protection means to you and how important it is.

What growth means to you and how important it is.

Appropriate investments that align with your preferences.

Who will manage your investment portfolio. Implement your plan with the appropriate mix of investments to balance your financial needs and investment priorities. Set up regular reviews with your Fidelity investment professional to help refine your portfolio when there are changes in your lifestyle and personal situation.

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