How many times do you need to repeat a message?

2. The magic number seven. Studies have shown that people need to see a message at least seven times before it sinks in. It supports the notion that people learn, and therefore remember, by repetition.

assemblo.com - Repetition is key: Why frequency makes your marketing effective

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Anyone who has struggled to remember someone’s name at a party knows that repetition is key to information recall. It’s the same with marketing – frequency of messaging is the best way to ensure people remember your brand. Here, we explore why repetition is so powerful and how frequency makes your marketing more effective.

1. The power of repetition

The more people see or hear something, the more they remember it.

Some of the most successful brands – regardless of the quality of the goods – have the most recognisable message. From Coke to Nike to McDonalds, brands more frequently seen and heard become the most successful. As a purely psychological function, familiarity breeds trust in a consumer – even if it is just knowing the name of the product. Repetition is also how we learn that a brand is in the marketplace, so to speak, and forms a ‘top of mind awareness’ among consumers. Such familiarity with a brand develops a level of trust – the more familiar people are with a brand, the more likely they are to purchase from that brand. So, don’t be so quick to mix up your marketing message or start a new campaign. Focus on repetition and frequency for results.

2. The magic number seven

Studies have shown that people need to see a message at least seven times before it sinks in.

It supports the notion that people learn, and therefore remember, by repetition.

This same principal can be applied to marketing activity – the more messages that are out there, the more people are likely to recognise your brand’s presence, leading to trust and sales. This is not a new piece of information – we often talk about the importance of having a marketing mix. And in today’s digital environment, where multiple channels like your website, social media, video and online advertising can all work together to share the same message, makes it even easier for repetition to be part of your marketing strategy.

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What does repeat 3 times mean?

Also, "Repeat three times" means "Do it three additional times". Thus if you do something one time and repeat it three times you have done it four times.

usingenglish.com - Do 9 reps. Repeat 3 times. How many reps? | UsingEnglish.com ESL Forum

Lol. Funny that this is the only website I could think of to ask this question! I was hoping everyone would answer 27, but I will give you the two examples that are causing my confusion: 1. "You should do all twelve of the exercises sequentially without resting between sets. Perform twelve to twenty repetitions of each exercise and repeat the cycle three times." 2. "Run 2 minutes. Walk 4 minutes. Repeat 5 times." <--This one I know needs to be completed 5 times total because for the rest of the program, you only run/walk a total of 30 minutes. The way I'm reading example number one is that I need to complete a total of 4 sets. Do it once, repeat it three times. But with my second example which is pretty much worded the same way, I know I am doing one less set. So for all you expert english-speaking gym goers....how should I interpret the word "repeat" in future cases like the above?? (Your help is still greatly appreciatied!)

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