Affluent Savvy
Photo: Rachel Claire
High-net-worth Americans (with a self-reported net worth of over $1 million) hold between 2 and 4 credit cards on average. Just over half of wealthy respondents open a new credit card at least three times per year.
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Read More »The personal finance world is full of articles about how the wealthiest Americans manage their finances. The implication is usually that those not in the upper echelons of net worth should be taking on more of the habits of the rich. Is that true, though? To find out, The Ascent surveyed 1,500 credit card holders with a self-reported net worth of over $1 million. The survey shows that high-net-worth credit card holders use credit cards very much like the rest of the population – they prefer cash back cards, for example. But wealthy credit card users have some bad habits, too. This report will start with the similarities and move on to some elements where they differ from the general population. Key findings High-net-worth Americans (with a self-reported net worth of over $1 million) hold between 2 and 4 credit cards on average. Just over half of wealthy respondents open a new credit card at least three times per year.
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Learn More »Data source: The Ascent survey of 1,500 high-net-worth American credit card holders, conducted December 30, 2021. That's a lot of money going toward interest payments. With that in mind, it might not be surprising that over half of our respondents had maxed out a credit card. The only group that saw a number under 50% was those with a self-reported net worth of $5 million to $10 million. Have you ever maxed out a credit card? Percentage of respondents Yes 51.73% No 48.27% Data source: The Ascent survey of 1,500 high-net-worth American credit card holders, conducted December 30, 2021. Another surprising result of our survey is that just over half – 50.93% – of respondents have automatic billing set up. The rest pay manually online or use another method. Setting up automatic billing can help credit card users avoid interest charges by removing the possibility of forgetting to make a payment. High-net-worth credit card holders prefer cash back cards with no annual fees We've seen that wealthy credit card users tend to use credit cards in roughly the same way as the rest of us (and that they even have some bad habits you might not expect). But which credit cards are they using? There are lots of credit cards specifically for wealthy people, but high-net-worth card holders also tend to gravitate toward the same best credit card brands and features that the general population does. Cash back cards, for example, are most popular, with almost 40% of respondents holding one. Travel rewards cards, balance transfer cards, and secured cards were also held by at least a third of our respondents. Which of the following types of credit cards do you have right now? Percentage of respondents Cash back card 39.20% Balance transfer card 34.87% Travel rewards card 34.60% Secured card 34.40% Sign-up bonus card 33.40% 0% APR card 30.53% Student card 30.27% Data source: The Ascent survey of 1,500 high-net-worth American credit card holders, conducted December 30, 2021. Those on the lower end of the high-net-worth spectrum (with a self-reported net worth of $1 million to $5 million) were more likely than other net-worth groups to hold a cash back card at 46% (other net worth groups averaged around 35%). When we asked our respondents for the most important thing they look at when choosing a credit card, they were equally likely to favor "no annual fee" and "card design," though the card's interest rate and rewards rates weren't far behind. There wasn't much variation between the net worth categories in this arena. Despite placing a high value on cards without annual fees, less than 20% of our respondents said they don't pay any card fees. In fact, over 40% of them said they have a card with an annual fee of over $100. What is the largest annual fee that you currently pay for a single credit card? Percentage of respondents I don't pay any annual fees 18.47% Less than $50 18.33% $50 to $100 20.80% $101 to $250 21.20% More than $250 21.20% Data source: The Ascent survey of 1,500 high-net-worth American credit card holders, conducted December 30, 2021. Over 20% even have cards that require an annual payment for $250 or more, a number we wouldn't expect to see among the general population of cardholders. Bank of America is the most popular and trusted issuer among wealthy credit card users Bank of America credit cards were the most popular among wealthy credit card holders, with just under one-third saying they have one.
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Learn More »From which of the following issuers do you currently hold a card? Percentage of respondents Bank of America 31.93% American Express 28.67% Citibank 27.67% Wells Fargo 27.60% Chase 26.80% USAA 26.73% U.S. Bank 25.87% Capital One 25.87% Discover 25.00% Barclays 24.80% PNC 22.87% Navy Federal Credit Union 22.00% Other 21.93% Data source: The Ascent survey of 1,500 high-net-worth American credit card holders, conducted December 30, 2021. Interestingly, the wealthiest of our respondents were more likely than the rest to hold a USAA card, while being slightly less likely to hold Citibank, PNC, or Wells Fargo cards. When it comes to trust, the same names rise to the top: Bank of America is the most-trusted credit card issuer among high-net-worth card holders, with American Express coming second. Which of the following credit card issuers do you find MOST trustworthy? Percentage of respondents Bank of America 12.73% American Express 10.00% Chase 8.87% Discover 8.53% USAA 8.47% U.S. Bank 8.47% Capital One 8.40% Wells Fargo 7.80% PNC 7.07% Navy Federal Credit Union 6.93% Citibank 6.73% Barclays 6.00% Data source: The Ascent survey of 1,500 high-net-worth American credit card holders, conducted December 30, 2021. The wealthiest respondents were most likely to trust USAA or U.S. Bank, while they were less sure than the other groups about Chase. High-net-worth credit card holders are interested in crypto, environmental, and social cards The Motley Fool's recent study found that high-net-worth investors are interested in cryptocurrency – and this survey echoes that finding. Just under a third of our respondents said they'd be "very likely" to apply for a credit card that offered crypto rewards. This was consistent across the board, regardless of self-reported net worth. How likely would you be to apply for a credit card that delivered rewards in cryptocurrency? Percentage of respondents Very unlikely 21.73% Somewhat unlikely 22.40% Somewhat likely 23.07% Very likely 32.80% Data source: The Ascent survey of 1,500 high-net-worth American credit card holders, conducted December 30, 2021. Wealthy respondents also said they'd be very likely to apply for a credit card that supports environmental or social causes, and there was even more agreement here than there was on crypto – a third said they'd be "very likely" to apply while less than 20% said they'd be "very unlikely." How likely would you be to apply for a credit card that focused on supporting environmental or social causes? Percentage of respondents Very unlikely 19.00% Somewhat unlikely 20.40% Somewhat likely 27.60% Very likely 33.00% Data source: The Ascent survey of 1,500 high-net-worth American credit card holders, conducted December 30, 2021.
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