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later.com - Instagram Reels in 2022: The Ultimate Guide - Later

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We're breaking down all the steps in this post (keep scrolling!) – but if video is more your thing, check out this quick YouTube tutorial:

Step #1: Storyboard Your Concept

You know how the saying goes, failing to plan is planning to fail. So, before you step in front of the red light, it’s best to put a plan in place.

Here are some questions to answer and get you started:

What topic would make the most sense for your business or brand – fashion and styling? Food recipes? Wellness tips?

Are there any that feel like a natural fit for your brand right now?

Who is your target audience and what type of content will speak to them? It could be tutorials, behind-the-scenes, or a “day in the life.” From there, spend time perusing the app and take stock of visuals, text, trends, and aesthetics that you could borrow inspiration from. Once you’ve got a solid understanding of your direction, storyboard your content by breaking down the clips you need to shoot in order to make the concept work. That way, you’ll gain a visual understanding of how your Reels will turn out – and have a clear plan to work from!

You can create and access IG Reels in three different ways:

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1. How to Create a Reel From the Reels Tab

To create a Reel from the Reels tab, tap into the Reels tab and press the camera icon on the top right. Reels can be recorded in a series of clips, in a single stream, or shot externally and uploaded. To shoot footage internally in the Reels app, hold the recording circle in the middle of the screen. You can add music to your footage by tapping the audio icon and searching for a song from the Instagram music library. Or, use your own original audio by simply recording a Reel with it. You can also select which part of a song you want to feature. When you share a Reel with original audio, your audio will be attributed to you, and if you have a public account, users can create Reels with your audio by selecting “Use Audio” from your Reel. From the left sidebar you’ll also have the option to choose the speed of your video (the default is 1x) from .3x, .5x, 1x, 2x, 3x, or 4x. The timer allows you to record any of your clips hands-free. Once you press record, you’ll see a 3-2-1 countdown, before recording begins for the amount of time you selected. You’ll also have the option to align your clips. This tool comes in handy when you’re looking to create seamless transitions between moments in your footage.

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To access effects, tap the three stars icon above the record button. There you can browse Instagram’s effects gallery.

To easily trim, reorder, or add additional clips, tap "Edit clips".

To delete a clip, long hold it and press the minus icon.

Once you’re happy with the clips, tap on over to “Preview”.

Text: Say more by adding text to your Reels.

Draw: Use the draw tool to add some extra flare.

Filters: Swipe left to access filters to add to your Reels.

Now it’s time to share your creation.

From here, toggle whether you’d like to share your Reel to the Instagram Feed. We recommend sharing to Feed for the best reach. If the user accepts your invite to collab, your post will be shared with their followers and they’ll be shown as a co-author on the post. And just like that, you’ve successfully posted your very first Reel – job done!

later.com - Instagram Reels in 2022: The Ultimate Guide - Later

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