Do you need 10k followers to get reels bonus?

Instagram is also directly paying some influencers through incentive programs like "Bonuses" for Reels, which requires at least 1,000 views on Reels (rather than a follower minimum).

businessinsider.com - How Many Instagram Followers You Need to Start Getting Paid

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But at what point — and with how many followers — can an influencer start making money?

Insider has talked with dozens of influencers about when they started making money, how, and how much.

The good news is, there's no strict minimum.

For instance, Kayla Compton became a brand ambassador for jewelry company PuraVida with less than 2,000 followers, she told Insider last year. She said her starting sponsored-content package at the time was $250, and that she also got paid by sharing affiliate links or codes with her followers and earning a small commission. Instagram is also directly paying some influencers through incentive programs like "Bonuses" for Reels, which requires at least 1,000 views on Reels (rather than a follower minimum). On the other hand, other Instagram monetization features like "Badges," Instagram's tipping tool for IG Live, require that creators have at least 10,000 followers. Many of these programs also are limited to certain countries, have an age minimum of 18, and require accounts to be registered as business or creator accounts on the app. Today, influencers no longer need hundreds of thousands of followers to start earning cash.

Here are a few reasons why:

Here's a full breakdown of our coverage:

From brand deals:

Read more: Instagram is abruptly shutting down its affiliate marketing bonuses, which used to pay up to $400 a month

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What was the first video to go viral?

But way back in the day, a decade ago, there was "Shoes" — the first ever viral video, reports Noisey by Vice. This video captured teenage angst and sibling rivalry perfectly. The clip stars twins, in which one is clearly favored over the other ... you all know how that goes.

teenvogue.com - Here's the First-Ever Video to Go Viral | Teen Vogue

Do you even remember what the world was like before YouTube stars or viral videos? Surely, it was a dark, sad, place. (Hello, how can anyone not have a smile on their face after watching the Hotline Bling cat?) But way back in the day, a decade ago, there was "Shoes" — the first ever viral video, reports Noisey by Vice. This video captured teenage angst and sibling rivalry perfectly. The clip stars twins, in which one is clearly favored over the other ... you all know how that goes. With a rhythmic beat and the lines "Let's get some shoes" and "shoes" repeated over and over again, we can see why it went viral in the first place. Liam Kyle Sullivan, the creator of "Shoes" (not to mention actor, editor, and director of the viral video), told Vice that when he made it, he had "no idea that anyone would be interested in what I had to say." Now, though he's retired from viral-video making, "Shoes" continues to live on. Catch the video below and the full interview on Vice to see what started it all. Content This content can also be viewed on the site it originates from. Related: Watch a Model Get the Scariest Haircut Ever in This Viral Video

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