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Do longer reels get less views?

Maxing out the 90-second time limit for Instagram Reels may discourage viewers from watching the entirety of your videos. Even if they watched till the end, they might already be disinterested at that point. For higher views, create short videos that conclude the key takeaways in 15 seconds or less.

vistasocial.com - Best Instagram Reels Length to Get More Views and Shares - Vista Social
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Depending on your goals, whether you’re looking to get more views, engagements, or conversions, there’s an ideal Reels length that tends to generate great results.

And that’s what we’ll cover in this guide.

(Must read: IG Reels Tutorial: The Ultimate Guide [Tips, Steps, Tools])

Table of Contents

Several studies talk about people’s diminishing attention spans. That’s why short videos get more views overall in social media marketing, including Instagram Reels. Maxing out the 90-second time limit for Instagram Reels may discourage viewers from watching the entirety of your videos. Even if they watched till the end, they might already be disinterested at that point. For higher views, create short videos that conclude the key takeaways in 15 seconds or less. Mention Calls-To-Action (CTAs) like sharing, commenting, tagging, or saving to increase views in the long run. Talk about your core message within 15 seconds, then add three seconds for a CTA focused on shares. That brings your Instagram Reels length to about 18 seconds. Add a simple message like “Like and share this video if it helped.” If you create valuable and user-oriented Reels, most viewers will be happy to oblige. Generating comments with Instagram Reels isn’t a question of length. It’s how you structure the main content and CTAs. Be more conversational and ask questions during the Reel’s main video. In the CTA, drop a one-liner saying, “Let me know what you think in the comments section.” Make viewers feel like they’re a part of the conversation to encourage them to write a comment or leave a direct message. Let users express their thoughts and gather feedback about your client’s products, social media content, and more. Respond to them with a unified social media management platform like Vista Social to build a healthy and engaged following. These are Instagram users with a proven interest in your client’s business. They are eager to learn more about the solution to their problems or your client’s products/services, so don’t be afraid to upload 90-second Reels.

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However, don’t make 90 seconds your target. If you can deliver your message within 15, 30, or 60 seconds, then do it. Regardless of the messages you plan to convey, try to keep your Reels as short as possible.

1. Analyze your competitors

Use the built-in search bar to look for similar brands.

On their profile page, switch to the “Reels” tab and look for their most-viewed Reels. These should be easy to spot since the Instagram app and website displays the number of views in each Reel’s thumbnail. Use a separate timer app to measure the length of their top-performing Reels. Also, pay attention to elements like Reel formats, thumbnails, text overlays, and hashtags. Vista Social is one of the very first social media management tools that support direct publishing to Instagram Reels. Unlike other platforms that only send notifications to social media managers when it’s time to publish. As a bonus, Vista Social also lets you manage your client’s accounts on other social media platforms. It’s the “Swiss Army Knife” for social media marketers who handle multiple client campaigns at once. To pick the best posting times for your Reels, Vista Social analyzes user engagement patterns on previous posts.

These times are easily accessed when scheduling Reels via the Publish tool.

3. Make shortness a selling point

For example, use phrases like “10-second hacks” instead of “easy-to-use tips.” You can also mention the duration of your Reel in the thumbnail or use hashtags like “#5secondhack” to get more viewers.

A few more things you can try:

Get straight to the point. Don’t ruin the experience with a long-winded intro.

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Experiment with lines like “in 5 seconds or less” and “the fastest way.”

Provide a link to a more detailed post (if necessary).

4. Create evergreen Reels

Instagram lets users save Reels so they can view them later. This translates to more views over time, better brand loyalty, and a more authoritative presence on Instagram. To encourage users to save your client’s Reels, focus on evergreen topics and video content formats. Think of videos that users can repeatedly watch and still be valuable, like checklists, buyer’s guides, and quick tutorials. You can also show Instagram users a “behind the scenes” look at your client’s company—or, at least, an interview with the team. These Reels provide evergreen value to prospects who care about company culture. Watching Instagram Reels allows users to learn more about a company—thanks to the extended maximum length. They’re perfect for evergreen video content that can be published on your client’s profile feed, shared on a website, or saved by users. Despite the default time limit of only 15 seconds, Instagram Stories improve user engagement through interactive stickers. Their 24-hour time limit also makes Stories feel more compelling and urgent than Reels or regular Instagram posts. If you’re unsure about Instagram Reels vs Story, remember that you don’t have to choose one over the other. Use both for their intended purposes to help your clients reach more users and dominate their competitors. Automate a posting schedule and track user engagement for sustainable social media growth. Make it all happen today with a free Vista Social account.

vistasocial.com - Best Instagram Reels Length to Get More Views and Shares - Vista Social
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