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By Helena Alcoverro, on 21 January 2022

Instagram Reels allow users to consume content that they enjoy without leaving Instagram. This feature was launched to compete with TikTok, which has become one of the trendiest social networks for organic content and digital advertising. Instagram Reels is all about creating and consuming short videos, specifically those that are about 15 to 30 seconds long. You can grow your account quickly by using them, although to do so, your content should be original and engaging. It's also been said that Instagram has made changes to its algorithm to give greater visibility to accounts that are using Reels, so that's another reason to give this feature a try.