Affluent Savvy
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Can a reel go viral days later?

Once your Reels is ready to be posted, your goal is to get your Reel to be a featured pick. This way your video will appear on the top of the Explore page for thousands of users. This can happen even days after posting.

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Since my first Reels got more than 500k views, you’ve asked me how I made it. Even when it’s kind of random, there are a few steps to follow.

Why using Reels

Instagram was created as a photography app and 10 years after, we’re far from the original version. Now, after its exponential growth and a few algorithm changes, Instagram has become a perfect mix between photography, video, and storytelling. Reels is a new type of content. It’s different from Stories, IGTV, YouTube… it’s basically Facebook’s version of Tiktok. If you’re a brand or a creator, you have to start using Reels. It’s the best way to show your personality and to connect with your audience.

Get used to Reels

The first step is getting to know how Reels work by watching what others are doing. You will also need to learn how to use the video editor in Reels. You can always leave the content in your Drafts if you’re not ready to post yet!

Jump on the trends with your own personality

Reels is the best way to share your personality.

If you want to hop on a trend, think first how to add your personal touch so it’s valuable for your audience.

How to edit a video Reels

Luckily, there are apps that make video editing easy on mobile.

These are the ones I recommend:

InShot or CapCut: to adjust speed, separate clips and much more.

Video Lut: to edit the video colors.

How to post on Reels to go viral

Once your Reels is ready to be posted, your goal is to get your Reel to be a featured pick. This way your video will appear on the top of the Explore page for thousands of users. This can happen even days after posting. You will get a notification like this one:

You need to follow these steps when posting on Reels:

Tag the brands in the video so they share it and it gets views from more people Create new versions of your Reels with the same theme, style or eve music

Keep creating new Reels often to get featured again

Join the current trends with your own twist

Use popular music

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How old does a bag have to be to be considered vintage?

A bag is considered vintage at 10, 20, or 25+ years, and designer provenance is important here (Hermes, Chanel, Gucci are always valuable on the vintage market). Oftentimes consignment, says Tisha, is a bag that you can't get anymore because it's a few years or more out of production.

I love shopping for vintage fashion, finding that special thing that no one else (or few people) will have. But when it comes to vintage designer bags (a particular passion of mine), there's a lot to know and look out for. So, I met with Tisha Collette, owner of Collette Consignment, to talk about buying on consignment, vintage, and what to know before you start. First things first. There's consignment and then there's vintage. A bag is considered vintage at 10, 20, or 25+ years, and designer provenance is important here (Hermes, Chanel, Gucci are always valuable on the vintage market). Oftentimes consignment, says Tisha, is a bag that you can't get anymore because it's a few years or more out of production. Tisha tells us, "people shop [consignment] because you can't get it anymore. That's what makes it special. And the vintage aspect of it...you're not going to find it anywhere." That doesn't mean that you should always give into the pull of the one-of-a-kind though. She cautions that you should give a piece the same amount of thought that you would a new item; if you're going to spend a lot of money "on anything, whether it's vintage, consigned, or brand-new, you should think about it. But if it's a dress off the rack here, you can safely shop it and say, 'Wow, I got a great thing and I got a great discount.'" Think fast, though, because you may never see the bag again if you walk away. If you're ready to purchase, it's helpful to be in a store like Tisha's, as most of the scrutiny and legwork has already been done for you.

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