Photo: Anete Lusina

Can a reel go viral after a week?

Once your Reels is ready to be posted, your goal is to get your Reel to be a featured pick. This way your video will appear on the top of the Explore page for thousands of users. This can happen even days after posting.

dianamiaus.com - How to go viral on Instagram Reels - Diana Miaus

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Since my first Reels got more than 500k views, you’ve asked me how I made it. Even when it’s kind of random, there are a few steps to follow.

Why using Reels

Instagram was created as a photography app and 10 years after, we’re far from the original version. Now, after its exponential growth and a few algorithm changes, Instagram has become a perfect mix between photography, video, and storytelling. Reels is a new type of content. It’s different from Stories, IGTV, YouTube… it’s basically Facebook’s version of Tiktok. If you’re a brand or a creator, you have to start using Reels. It’s the best way to show your personality and to connect with your audience.

Get used to Reels

The first step is getting to know how Reels work by watching what others are doing. You will also need to learn how to use the video editor in Reels. You can always leave the content in your Drafts if you’re not ready to post yet!

Jump on the trends with your own personality

Reels is the best way to share your personality.

If you want to hop on a trend, think first how to add your personal touch so it’s valuable for your audience.

How to edit a video Reels

Luckily, there are apps that make video editing easy on mobile.

These are the ones I recommend:

InShot or CapCut: to adjust speed, separate clips and much more.

Video Lut: to edit the video colors.

How to post on Reels to go viral

Once your Reels is ready to be posted, your goal is to get your Reel to be a featured pick. This way your video will appear on the top of the Explore page for thousands of users. This can happen even days after posting. You will get a notification like this one:

You need to follow these steps when posting on Reels:

Tag the brands in the video so they share it and it gets views from more people Create new versions of your Reels with the same theme, style or eve music

Keep creating new Reels often to get featured again

Join the current trends with your own twist

Use popular music

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How many TikTok views is good?

An average like to watch ratio is around 4% or 4 likes to 100 views. Anything above that ratio is considered above average or good. Mid-Tier accounts are considered an average of around 1000-3000 views, you can calculate base on this average.

beprofit.co - What is a good view to like ratio on TikTok? - BeProfit

Engagement is a key contributing factor in your TikTok growth, making the like:view ratio more important than you think. Like:View ratio is a key measure while monitoring your TikTok analytics. A 1:10 of like to view ratio is considered satisfactory. This means there should be at least one like for every ten views on your post. If your like:view ratio is under this safe zone, the TikTok algorithm will likely boost your content reach to a wider audience. Bonus Tip: Completed views carry a higher weight in the algorithm. Hence, keeping your videos between 10-15 seconds is recommended. This way, you'll increase the chances of your post going viral.

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