Affluent Savvy
Photo: Tima Miroshnichenko
Millionaires are happy, but not extremely happy. But the results showed that millionaires were around an 8 out of 10 on their self-reported happiness. The table below shows the average happiness (out of 10) for millionaires based on their wealth bracket.
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Learn More »As a society, we are fascinated by millionaires and billionaires. Financial tycoons like Warren Buffett, Jeff Bezos, and Elon Musk are practically A-list celebrities, with the media following their every step with a keen sense of curiosity about their lifestyles. But just how happy is the average millionaire? This has been a hard question to study for academic researchers because, shockingly, millionaires are typically not willing to complete standard surveys that we administer for $5-$10 per hour. Researchers sought to investigate how happy millionaires are, examining questions such as whether multimillionaires are happier than millionaires and whether going from rags to riches makes people happier than inheriting a million-dollar trust fund. Widely held ideas about money might lead one to believe that there is unbounded happiness associated with having millions, and every millionaire would be a 10 out of 10 on the happiness scale. However, this isn't quite what the researchers found. Researchers partnered with a financial investment institution, surveying a database of around 4,000 millionaires to ask them a variety of questions including how happy they are and whether their fortunes were earned or inherited. The findings revealed three key insights.
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